How POP Retail Displays Can Improve Sales - Bennett Packaging

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A point-of-purchase display—or POP display—contains a product with marketing material and is strategically located throughout a retail store to grab attention. This marketing strategy utilizes bold, branded, and unique tactics to attract consumers.

POP displays are throughout the store in the areas where customers make decisions to purchase. Point-of-sale systems are a different concept; these are subtle expressions of the product near the cash register.

Point-of-purchase displays grab the attention of consumers.

There are many ways to utilize POP displays, but it is important to consider where they will be located, the style that best suits your product, and how to use them to your greatest advantage.

Retail Displays Make An Impact

Point-of-purchase displays are meant to capitalize on customers' shopping habits. They can be located right next to the product, on the opposite end of the store, in the middle of the walkway, or on a simple shelf display—whichever attracts target shoppers.

Location is critical for a POP display, so up-front research is needed to determine the type of consumers you are trying to appeal to and what kind of signage grabs their attention.

For example, if your ideal shopper is a man on a mission, you need a display that won’t interrupt their process but still efficiently alerts them to your product’s benefits.

If your ideal consumer is the bargain shopper, showcasing your product and setting it apart from competitors with a shelf display could be your strongest course of action.

According to this article, "6 Types of Shoppers," there are many different types of consumers, so it’s important to get to know each and how your product could best fit their needs.

Point-of-purchase displays need to be situated where the consumer will make the decision to purchase to ensure your product gets in their cart.

After you have determined where the display should live, you then have to decide what kind of display best suits your product. Some brands may opt for stock retail displays, but we've found they don't make as significant an impact.

Related: 5 Marketing Tips For Retail POP Displays

Discover different types displays

The possibilities for POP displays are endless, but some of the most popular options include signage, shelf displays, and floor displays. Choosing the right display can be tough, but it's an integral part of the process. Start with your products and build from there.

Customizing these options to fit your product will help ensure the display grabs your ideal consumers’ attention while keeping within your brand.

Signage is a great way to catch the eye of shoppers with quick information about the product and draw them in.

A great example is shelf talkers, which attach directly to a shelf where the product is located. Shelf displays provide a great way to showcase a product and make it stand out from competitors.

Shelf Displays need to be anchored to the product's aisle, which can make this display type less versatile than others.

Floor displays include everything from end caps to quarter pallet displays. They are free-standing and can be moved to the highest-traffic areas.

Located anywhere in the store's aisles, these displays ensure your product stands out, but they are unable to showcase your product directly compared to competitors.

The right kind of point-of-purchase display depends on your product and the project goal. To see more POP displays examples, look through our gallery of displays.

The many benefits of point-of-purchase displays

Studies show that people are drawn to things that stand out. Consumers are naturally “skimmers” when shopping, meaning they scan the aisles looking for specific products. So, how can you ensure your product catches the eye?

Point-of-purchase displays help your product stand out in a retail environment and often have a high return on investment. They work well for holidays and increasing sales overall. That's because customers are drawn to the graphics and designs.

Related: The Complete Guide To Retail POP Displays

Benefits

• You can place your products where they will get noticed the most.
• Standing out from competitors, this method will surely be eye-catching to your consumers.
• Not only are they attention-grabbing, but they also provide additional product information and advertise your brand.
• POP displays excel at targeting impulse buyers.

Use point-of-purchase displays to your advantage

Utilizing point-of-purchase displays can ultimately benefit your return on investment, but you have to have a plan in advance to get the full benefits. It’s crucial to understand how to use POP displays to your advantage and which practices will best fit your product. Once you have the right type of retail display, you can launch your campaign.

A key piece of all marketing material, not just limited to point-of-purchase, is identifying a target audience. Researching your current customer base, analyzing your product, and choosing a specific demographic can provide enough information to target the best audience and get the highest return on your investment.

Related: How To Use Color Theory With POP Displays

POP Display Strategies

One tactic utilized with POP displays is keeping the most important information at eye level. Shoppers scan aisles quickly, so keeping information in the direct line of sight will ensure your product gets noticed.

Point-of-purchase displays are great brand awareness tools and perfect for direct advertising. Keeping displays consistent with your brand and featuring the most essential information will begin to build a relationship with shoppers.

If you want to learn more, please visit our website retail island display.

Creating a custom POP display campaign provides so many opportunities to engage with customers and encourage sales. Use buzz words like “Huge Sale,” “Limited Time,” and “New Product” to help lure in customers.

Start thinking about how you can get your product to stand above the competition, utilizing point-of-purchase displays.

Here at Bennett, we want to help create the best shopper experience by creating custom solutions for your product to get out into the marketplace.

Consider Adding Co-Packing Services

If you can find a manufacturer that offers you more than just displays, you can save money by cutting many costs!

When a company can make your display, offer POP Assembly, kitting, freight, and shipping options, and is an actual 3PL provider, you should learn more.

Bennett Creates Custom POP Displays

Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. With our fully-integrated design-to-delivery process, we can be the single supplier source.

We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.

Frequently Asked Questions

When you walk into a store these days, there are several brands fighting for your attention.

Signage, screens, posters, and more are used to get you to take a closer look. But let’s be honest, a two-dimensional sign or poster isn’t the most effective method of capturing your attention.

So how can you get your product noticed more in a visually cluttered retail space? The answer is with POP displays.

A POP display is also known as a “Point-of-Purchase” display is intended to do one main thing, and that is to attract shoppers attention and boost in-store sales. The POP display may be used to promote new products, a special promotion, or a seasonal product. They are separate from the standard aisle shelf display.

These displays are branded specifically for the product that is being promoted and are either made to be a permanent or temporary display. These displays are 100% customizable which allows designers and marketers to strategize on how best to engage the shopper. Some examples of customization are substrate choice, lighting, color, touch screen integration, and the list goes on. 

When designed and built effectively, POP displays can yield a high ROI. 

The 5 Leading Benefits of POP Displays

Here are five benefits of marketing with POP displays and how they can dramatically boost your sales.  

1. Catches the Customer's Eye

The beauty of POP displays is that they are visually striking, interactive, and come in many shapes, forms, and sizes. Since they are bigger than the product packaging, they make your products stand out and easier to notice by the customers. And shoppers are more likely to learn more from a POP display than from the products' packaging. 

Plus retailers love these displays because they enhance the customer experience and are a big differentiator from shopping online.

2. Ensures Effective Merchandising

Effective merchandising at retail is a common theme brands struggle with. This is partly due to retailers not understanding your brand. But when POP displays arrive at the store, they will help ensure that your products are displayed properly. They allow the retailer to better understand how you want your product displayed. This gives you your own store within the store.

3. Elevated Brand Perception

When shoppers see a well-designed display, they often associate the design of the display with the product and ultimately your brand. And it’s simple, high-end custom displays leave shoppers with a lasting impression that your brand stands for a high-end product. Poorly designed displays can lead the shopper to have less trust in the product and your brand.

For brands looking for an elevated perception of their product, a well-designed POP display may be the right solution.

4. Target Impulse Buyers

Marketing with POP displays is that you can target a more relevant audience which is the shoppers already in the store where your messaging impacts them immediately and influences a pulse purchase.

Customers make about 80 percent of buying decisions inside the store, and POP displays help push these impulse purchases. They entice the customers to grab one of your products even if they had not initially planned so.

5. High ROI

As digital ad spend continues to grow, POP displays can offer a more affordable marketing solution. Approximately 85% of all purchases worldwide still take place at the physical retail store rather than online and product interaction before the purchase remains a key factor that drives up sales.

POP displays are very effective, especially for fast-moving consumer goods. Thus, they are the best investment one can make to promote product in-store. 

To learn more about our POP display process and capabilities, click here.