5 Things Packaging Must Do | Bennett | Manufacturer

Brand design can be more primal than logic-driven. Shoppers only view seven words during their shopping trips... Seven. So they typically rely on instinctual cues such as color and shape when making decisions. That means you need to appeal to the reptilian brain. The best selling products tend not to overthink it – embracing this fundamental strategy can prove successful in capturing consumers’ attention and gaining success.

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Brands have the opportunity to drive powerful connections with consumers by tapping into primal cues that evoke emotion. By honing in on these fundamental elements, companies can create memorable assets and enhance product sales.

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Table Of Contents

#1 Attract Your Target Customers

Consistently standing out on the shelf can be challenging, especially in today's competitive landscape. To ensure that your brand is the shopper’s go-to guide to their category of choice, you must determine who your target customer is.

What Color Attracts Them?

Every color impacts people differently; multiply that by the products you sell. There are many choices to be made, but it comes down to reflecting what your customer is looking for. Luxury? Deep and Lucious. Quick And Easy? Block primary colors. Eco-Conscious? Greens, browns, and blues work wonders.

What Experience Do They Want?

Customers looking for a high-quality experience know exactly what they're looking for. Polish, simplicity, and boldness. While the customer looking for a simple toy for their pet they plan to repurchase will respond to less packaging entirely. Should they be able to interact with the product?

Start From The Customer

Every aspect of your packaging design should have the customer in mind. It's more than logistics; it's about crafting a memorable interaction. Let your design choices speak directly to your customer's needs, creating a strong, lasting impression.

Every choice you make is for someone, not just the utility of shipping the product. So choose wisely!

Related: Engaging Packaging Design

#2 Simplicity Is Key

The need for simplicity has become vital in today's constantly evolving visual landscape. We long for moments of clarity and peace in a sea of chaos and distraction. This is why a simple design can effectively capture our attention.

Easy To Identify

The essence of your product and the core of your target audience should be inherently integrated into your packaging design. If your packaging fails to convey its purpose and audience at a glance, it misses a critical mark. Simplicity in design ensures that your product is immediately understood and recognized, making the consumer's journey from curiosity to purchase seamless and intuitive.

Easy To Open

Beyond visual appeal, the functionality of packaging in terms of ease of access is paramount. Consider Amazon's Frustration-Free Packaging, designed to be opened in seconds without additional tools or excessive effort. 

This principle sets a standard worth emulating. Ask yourself, does your packaging offer a similarly smooth and user-friendly experience? The less time and effort it takes to interact with your product, the more positive the consumer perception and experience will be.

Related: 7 Design Tips For Shelf-Ready Packaging

#3 Recognizable And Understandable

Consumers don't just want products, they want to connect with a brand. One of the best ways to do this is through an iconic packaging design that can be recognized even by five-year-olds. 

An effective logo or brand mark helps create this connection - one that customers will come back for again and again!

Repurchasing

The goal is to make your brand the first that comes to mind when consumers consider repurchasing in your category. 

This is where a memorable packaging design plays a crucial role. It's about creating an experience that stays with the consumer, reinforcing the bond with each purchase. 

The stronger and more positive the overall experience, the more likely consumers will return to your brand, solidifying their loyalty.

Design For The Customer

Packaging should not only be visually appealing but also intuitive and user-friendly. In today's fast-paced world, consumers appreciate simplicity and clarity. 

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They should be able to easily understand how to use the product, its storage requirements, and its features. Remember, your customers are busy individuals, seeking convenience and efficiency in their daily lives. 

By simplifying the user experience through your packaging, you respect their time and enhance their inclination to choose your brand repeatedly. In essence, the easier your product is to interact with, the more likely it is to be embraced and repurchased by your customers.

Related: Retail Packaging The Complete Guide

#4 Create A Connection

Brands that can elicit an emotional response from consumers have the power to create a lasting impression and seize their attention. We all know how it feels when someone catches our gaze - there's something instinctual about wanting to discover what made them look in your direction.

• Harness the Power of Emotion: Tap into the innate connection between emotion and decision-making by presenting your products and services with compelling narratives or unique experiences.
• Tell a Captivating Story: Weave a narrative that resonates deeply with your audience, transforming your brand from a simple choice to an emotional preference.
• Offer Unforgettable Experiences: Provide more than just a product or service; create memorable experiences that leave a lasting impression and build a loyal customer base.

Build A Customer Profile

It's time businesses capitalize on this hardwired connection between emotion and action by providing products and services with unique stories, visuals, or experiences behind them!

#5 Reflect Your Point Of View

A successful brand is more than just an attractive package, but also has a unique point of view and purpose. Packaging makes it easy to connect the product with customers on an emotional level, letting them know why this particular item will enhance their life experiences.

Everything Comes From Your Values

When you're creating your packaging, it should start from your values as a brand. What is it about the product, experience, or price that you care about most? Show that to the customer.

Deliver On The Promise

Ultimately, though, what matters most is that brands deliver on their promise in order to keep customers coming back again and again. So don't miss that opportunity to have a lifetime customer!

Related: What Is FSC Certified?

Order Custom Packaging Today

From understanding the customer’s needs to creating a recognizable design, there are many considerations when it comes to designing effective packaging. You must create something that reflects your values as a brand and delivers on its promise in order to keep customers coming back for more. Investing in custom packaging can help ensure your product stands out from the competition, captures attention, and drives sales.

If you're looking for assistance developing an eye-catching package, get in touch today! Our team of experts will be happy to partner with you and create a memorable experience that connects emotionally with customers.

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All brands and businesses have now chosen to make Custom Packaging their prime option for packing their products. Some might be thinking of doing that. While some will already have done that. Keep in mind there is a valid reason to why businesses are doing that. Usually these options are made of the best known material. Moreover, these materials that are highly popular and in demand have been used for over decades now. These materials are able to offer highly affordable, lightweight, affordable, sturdy and sleek options in which brands can pack almost any of their products. The packaging material being strong enough will allow the options to keep hold of their shape. Yet at the same time, it will prevent the products from getting damaged. These choices are ideal for long term use. In short, the packaging options seem to be an ideal solution to all needs and preferences for businesses and companies. This is probably the reason why brands need to understand certain essential features which will allow them to make the best choices for their business.

The Need to Understand the Importance of Custom Packaging

Now you must have understood how important these customized boxes are. But when you customize the boxes as per your brand’s needs and requirements – the name of company, its logo, address, website URL and other related content – these will become an ideally perfect choice in which businesses can pack their variety of products. However, since every single box is not going to be the same, there are 5 essential factors that you must take into consideration that can ensure you being happy with the end product. Moreover, the packaging will be definite hit.

A Range of Customized Preferences and Options

You must consider a packaging box that offers the whole package. There is simply no point in slapping on a random sticker with your business logo on one side and think you’re all set to go. Nor is it ideal for you to have single colored boxes. When we say the whole package, we mean it offering everything including customization and a wide range of colors. At the same time, you need to make sure your company details are printed on the boxes which include the name of your business and logo. You need to have a box that is a reflection of your entity. At the same time, you need to show the world you took out the time to create a packaging meant specifically for your products and brand.

A Huge Range Of Cigarette Boxes Styles, Shapes and Sizes

Every business knows it can use these boxes for a myriad of attractive, unique and appealing products. But it will come down widely to the supplier that you are going to choose for your packaging purpose. You must ensure it has a variety of shapes, styles and sizes to offer from which you can choose the best Cigarette Boxes packaging options. Moreover, these shapes, styles and sizes must be offered in various designs. This will allow brands to select the perfect match for your product. That said, when you come across a packaging supplier that has limited choices to offer, you must not thinking of hiring it. You need to continue with your search.

The Choice You Get Between Corrugated and Card Stock

Though we are fully aware of Kraft being the best material among various options. But that doesn’t mean you can’t find anything better than that. In fact, there will be times when brands will require using something slightly sturdier or tough. This is perhaps the time when you must consider using Corrugated Kraft material options for your packaging choices. Or probably the Card Stock ones. These are sturdier but lighter at the same time. Whereas if you go with the corrugated one, these usually or essentially consist of two-ply construction. This choice will definitely offer extra sturdiness and toughness.

Material for Pre Roll Boxes Must Be Recyclable

For the most part, brands must consider all those Pre Roll Boxes packaging material options that are recyclable and reusable. The material should be disposed 100% without any effort. This is how you as a business can show your commitment to the earth and mother-nature. At the same time you are telling the world you are committed to your business too.

The Options for Various Styling

Keep in mind your supplier must be an expert is offering various styles and designs in these packaging options. For instance, they need to have the all-popular packaging options with windows on them. Those that proud display the elegant and hefty products inside. Or perhaps the packaging is shaped in the style of a pillow. This is yet another highly popular and in-demand style.

Now you are fully aware of all the things that you need to search for in your ideally perfect customized packaging options. The results that you get will simply blow you away.

The company is the world’s best Custom Packaging Solutions supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.